SHE KNOWS IT’S TUNA
DIGITAL AD + SOCIAL
Sometimes the best way to introduce something new to people is to bring them something old. To promote the new Chicken of the Sea on-to-go packets, we partnered with Jessica Simpson to recreate the iconic reality TV moment she had 20 years ago–but this time with her own daughter Maxwell.
(see the case study video below)
MY ROLE: Wrote, storyboarded, and pitched scripts and concepts to the client and Jessica. Worked closely with the production team through pre-production, shoot, and post-production to ensure a cohesive campaign.
