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CANNES LIONS POP-UP AT CREATORS BEACH
Manychat is a chat marketing platform that helps creators grow by automating personalized convos with their audience. For the brand's first-ever presence at Cannes Lions, we wanted to show up with one simple message: Manychat sends your messages for you. So we brought back the original DM (the postcard). People could write a message in their own words and Manychat send it, yes French postal system and all, anywhere in the world. Exactly what our product does.

Our 5 day activation sent over 1.2K postcards and drove 2.3M impressions.

MY ROLE: Concepted and pitched the experience, partnered closely with design and events to bring idea to life. Directed production partners through execution, provided on-site brand direction, and supported social and content teams with connecting and capture.

We didn't just send postcards – we sent five VIP creators. On site, they captured content, sparked conversations, and helped bring Manychat to life at Cannes Creator Beach. @jun_yuh and @ErinOnDemand pictured above