Brooke & Danielle from Gals on the Go Podcast
DOVE plant milk
body wash 🫧
CREATOR CONTENT
To support the Dove body wash launch, we went beyond the usual product mailer. Instead, we created five bespoke VIP mailers designed around each creator’s unique personality and style, giving Gen Z something worth posting about.
CREATOR PAID ADS
In addition, we worked with other influencers to make hard-hitting creator ads to run as paid assets.
MY ROLE: Partnered with CD/Copy to develop campaign direction, scripts, and creator briefs. Directed and guided creators through self-shot content to final delivery.