Harmless harvest

4/20 STUNT + ACTIVATION
How does a yogurt brand join the 4/20 conversation? Give away free bowls… for your parfait, of course! To promote Harmless Harvest’s dairy-free yogurt, we invited people to ‘pack the perfect bowl’ by using a carefully curated kit that included yogurt cups, a unique bowl, pun-intended toppings, and on brand accents like organic hemp napkins.

MY ROLE: Created idea with CD/Copy and partnered with production to create the mailer box. Directed the look and feel and designed the final assets.

AdWeek: 10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream