HARMLESS HARVEST

HARMLESS IS HERE FOR IT HANGOVER CAMPAIGN
Coconut water’s natural electrolytes make it a perfect hydration hero. Especially after a night out. We built a campaign around the all-too-familiar feeling of a hangover using conceptual photography. The catch? We couldn’t say “hangover.” The work spanned digital OOH, sidewalk decals, bar coasters, social ads, and a TikTok series with Chris Klemens.

MY ROLE: Led the project from concept through execution, creating the look and feel, photography direction, and asset development. Directed the photographer on set, guiding wardrobe, props, and setups. Helped write headlines with CD/Copy and worked with designer to produce social ads.

AdWeek Paying the Price for a Party Hardy weekend? Harmless Harvest is Here for It

HERE FOR IT ON THE STREET // TIKTOK SERIES WITH @CHRISKLEMENS