HARMLESS HARVEST

‘SPOONING SEASON’ DIGITAL CAMPAIGN
We turned cuffing season into ~spooning season~ to spotlight Harmless Harvest’s dairy-free yogurt. Partnering with comedian Megan Stalter, we served up a series of quirky, innuendo-filled “spooning techniques.” To top it off, we created a custom 60-inch spoon pillow for the videos and a very cuddly fan giveaway.

MY ROLE: Concepted with CD/Copy and led the look and feel, art direction, and asset development. Directed on set, guiding wardrobe, props, and setups. Designed digital assets and worked with editor for final delivery of videos. 

AdWeek: Harmless Harvest Invents 'Spooning Season' to Hook Up Consumers With Plant-Based Yogurt

Refinery29: Meg Stalter Just Wants You To Spoon With Your Friends