CALM YOUR MIND
with lil jon

SOCIAL ADS + EXPERIENTAL
What do a supplement brand and Lil Jon have in common? They both help you CALM down. After focusing on his mental health, Lil Jon released a meditation album–making him the perfect (and unexpected) partner for Natural Vitality’s CALM magnesium line. Beyond social ads, we turned his Album Release party into a full Album Retreat.

MY ROLE: Pitched ideas directly to Lil Jon with the brand, concepted and wrote scripts, and guided the creative through pre/post-production, including on set. Art directed design assets for the event. Also lead a team to capture content during the party.

MANIFEST ABUNDANCE ALBUM RETREAT
Media and influencers were invited to Lil Jon’s album release ‘retreat’ hosted by Natural Vitality–equipped with CALM mocktails and a guided mediation by Lil Jon.