HYDRATION WITH BENEFITS

CREATOR PRODUCT + LAUNCH CAMPAIGN
Every time Alex Cooper reached for a hydration drink, it either “tasted like sh*t” (her words, not mine 🤣) or was loaded with sugar. So she decided to make her own. And with sports drinks built around men or unrealistic lifestyles, she wanted a product that was unapologetically for women.

Welcome Unwell Hydration to the group chat. In partnership with Nestle and Alex, we helped create and launch the new electrolyte beverage line with a campaign that embraced and supported all of life’s unwell (and very much relatable) moments.

Social Launch Posts @DrinkUnwell and @AlexCooper