HYDRATION WITH BENEFITS

CREATOR PRODUCT + LAUNCH CAMPAIGN
Every time Alex Cooper reached for a hydration drink, it either “tasted like sh*t” (her words 🤣) or was packed with sugar. So she made her own. With most sports drinks built for men or unrealistic lifestyles, she created one unapologetically for women.

Enter Unwell Hydration. Partnering with Nestlé and Alex, we launched the new electrolyte line with a campaign that embraced all of life’s unwell—and totally relatable—moments.

MY ROLE: Collaborated with strategy on the go-to-market launch concept. Assisted in the photography shot list and oversaw execution of out-of-home design.

Social Launch Posts @DrinkUnwell and @AlexCooper